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Digital Marketing Podcast Episode 75 – What’s New in Google Analytics
Daniel walks us through some of the recent exciting additions to Google Analytics that give you greater visibility on what visitors to your website are up to. We look at improvements to in page...
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Digital Marketing News – Latest Update 8
Strategy and planning This year it seems that Omnichannel is the new term for managing multichannel marketing to emphasise the growing importance of social media marketing. If it’s new to you or you’re...
View ArticleGoogle Analytics Webinar Slides
The following slides are from my webinar for the Chartered Institute of Marketing webinar on Google Analytics. I hope you find them useful and always welcome your feedback. © Target Internet for Target...
View ArticleAnalytics Additional Resources
List of analytics and data resources available to help you plan and implement your digital campaigns. Includes tools, staff contacts and processes. © Target Internet for Target Internet, 2013. |...
View ArticleGoogle’s Zero Moment of Truth
A guide to Google’s Zero Moment of Truth model that looks at the user journey online and how buying decisions are made. © Target Internet for Target Internet, 2013. | Permalink | No comment | Add to...
View ArticleDigital Marketing Podcast Episode 84 – Google campaign and social media...
Ciaran and Daniel talk through Google Analytics campaign tracking. What is it? How do you create the tracking codes? How can you create them on mass more effectively?! We also talk about effective...
View ArticleDigital Marketing News – Latest Update 11
Our roundup of research insights and best practice advice from the month The biggest news this month was of course the launch of Apple’s new iPhone 5S and 5C. As with all Apple updates, there was huge...
View ArticleSocial Media Measurement CIM Webinar Slides
You can find the slides below for the Chartered Institute of Marketing Social Media Measurement webinar that I did on the 23rd September 2013. Thanks for listening if you attended and even if you...
View ArticleDigital Marketing News – Latest Update 12
Our roundup of research insights and best practice advice from the month While not strictly a digital marketing update, this is one of my favourite news stories this month just for it’s very cool geek...
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Digital Marketing Podcast Episode 93 – 3 Tools to Improve SEO, Analytics and...
Daniel talks us through how to link up Webmaster Tools with your Google Analytics to get better insights into the organic search phrases visitors are using to find your content. Ciaran talks us...
View ArticleSearch Analysis Tools – 15 Mins.
With the most commonly used free SEO tool having limitations, this module explores some more advanced commercial SEO tools and what they can do.Please login. © Target Internet for Target Internet,...
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Digital Strategy Measurement Framework
This posts outlines a tried and tested framework for planning and implementing a digital marketing measurement framework that can help with planning and understanding the effectiveness of a digital...
View ArticleAdvanced Analytics for Content
Using advanced analytics techniques, this module will show you how to go beyond pageviews and see how users have actually engaged with your content. Please login. © Target Internet for Target...
View ArticleDigital Insights Tools
This module explore a range of tools that give us insights into a range of digital marketing channels, including social, search and mobile.Please login. © Target Internet for Target Internet, 2015. |...
View ArticlePrivacy and Data
Consumers are increasingly concerned about privacy and how data will be used. Learn key considerations to re-assure and use data in an effective way.Please login. © Target Internet for Target Internet,...
View ArticleUsing Data to Improve Campaigns
In this module we explore how web analytics and other forms of data can be used to improve our digital marketing activity.Please login. © Target Internet for Target Internet, 2015. | Permalink | No...
View ArticleAnalytics
Analytics provides the essential tools for assessing and improving digital campaigns. This module talks through the fundamentals of web analytics.Please login. © Target Internet for Target Internet,...
View ArticleAnalytics Analysis
This module explores the importance of and the key challenges of making sense of analytics data and looks at topics like Multi-Channel Funnels.Please login. © Target Internet for Target Internet, 2015....
View ArticleAnalytics Step by Step
Analytics step by step will walk you through the core reports in Google analytics and show you how to use them.Please login. © Target Internet for Target Internet, 2015. | Permalink | No comment | Add...
View ArticleBig Data Elearning Module
This module will help you understand the concept of Big Data. The key terminology, practical applications and example uses are all explored.Please login. © Target Internet for Target Internet, 2015. |...
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