Digital Marketing Podcast Episode 123 – Your Digital Marketing Questions...
Daniel and Ciaran discuss and answer some of your most recent questions to us in the first of an ongoing series of listener questions. We look at Analytic goals and their limitations, Google Analytics...
View ArticleAnalytics Analysis
This module explores the importance of and the key challenges of making sense of analytics data and looks at topics like Multi-Channel Funnels.Please login. © Target Internet for Target Internet, 2015....
View ArticleAnalytics
Analytics provides the essential tools for assessing and improving digital campaigns. This module talks through the fundamentals of web analytics.Please login. © Target Internet for Target Internet,...
View ArticleAdvanced Analytics for Content
Using advanced analytics techniques, this module will show you how to go beyond pageviews and see how users have actually engaged with your content. Please login. © Target Internet for Target...
View ArticleBig Data
This module will help you understand the concept of Big Data. The key terminology, practical applications and example uses are all explored.Please login. © Target Internet for Target Internet, 2015. |...
View ArticleDigital Insights Tools
This module explore a range of tools that give us insights into a range of digital marketing channels, including social, search and mobile.Please login. © Target Internet for Target Internet, 2015. |...
View ArticlePrivacy & Data
Consumers are increasingly concerned about privacy and how data will be used. Learn key considerations to re-assure and use data in an effective way.Please login. © Target Internet for Target Internet,...
View ArticleTracking Campaign Results
This module explores the different techniques for tracking our campaigns and explores tools that can improve tracking and save time.Please login. © Target Internet for Target Internet, 2015. |...
View ArticleUsing Data to Improve Campaigns
In this module we explore how web analytics and other forms of data can be used to improve our digital marketing activity.Please login. © Target Internet for Target Internet, 2015. | Permalink | No...
View ArticleDigital Marketing Podcast Episode 126 – Discover Google Tag Manager
Ciaran talks to Daniel about Google Tag Manager and provides us with an outline of what it does and how to use it, and we discuss some of the more advanced features and ways to make use of this fab...
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Digital Marketing Podcast Episode 75 – What’s New in Google Analytics
Daniel walks us through some of the recent exciting additions to Google Analytics that give you greater visibility on what visitors to your website are up to. We look at improvements to in page...
View ArticleGoogle Analytics Webinar Slides
The following slides are from my webinar for the Chartered Institute of Marketing webinar on Google Analytics. I hope you find them useful and always welcome your feedback. © Target Internet for Target...
View ArticleAnalytics Additional Resources
List of analytics and data resources available to help you plan and implement your digital campaigns. Includes tools, staff contacts and processes. © Target Internet for Target Internet, 2013. |...
View ArticleGoogle’s Zero Moment of Truth
A guide to Google’s Zero Moment of Truth model that looks at the user journey online and how buying decisions are made. © Target Internet for Target Internet, 2013. | Permalink | No comment | Add to...
View ArticleDigital Marketing Podcast Episode 84 – Google campaign and social media...
Ciaran and Daniel talk through Google Analytics campaign tracking. What is it? How do you create the tracking codes? How can you create them on mass more effectively?! We also talk about effective...
View ArticleSocial Media Measurement CIM Webinar Slides
You can find the slides below for the Chartered Institute of Marketing Social Media Measurement webinar that I did on the 23rd September 2013. Thanks for listening if you attended and even if you...
View ArticleDigital Marketing Podcast Episode 93 – 3 Tools to Improve SEO, Analytics and...
Daniel talks us through how to link up Webmaster Tools with your Google Analytics to get better insights into the organic search phrases visitors are using to find your content. Ciaran talks us through...
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Digital Strategy Measurement Framework
This posts outlines a tried and tested framework for planning and implementing a digital marketing measurement framework that can help with planning and understanding the effectiveness of a digital...
View ArticleAdvanced Analytics for Content
Using advanced analytics techniques, this module will show you how to go beyond pageviews and see how users have actually engaged with your content. Please login. © Target Internet for Target...
View ArticleBig Data
This module will help you understand the concept of Big Data. The key terminology, practical applications and example uses are all explored.Please login. © Target Internet for Target Internet, 2015. |...
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